Four types of music were played - Carmina Burana by Orff ("powerful and heavy"), Waltz of the Flowers from The Nutcracker by Tchaikovsky ("subtle and refined"), Just Can't Get Enough by Nouvelle Vague ("zingy and refreshing") and Slow Breakdown by Michael Brook ("mellow and soft")
The white wine was rated 40% more zingy and refreshing when that music was played, but only 26% more mellow and soft when music in that category was heard.
The red was altered 25% by mellow and fresh music, yet 60% by powerful and heavy music.
The results were put down to "cognitive priming theory", where the music sets up the brain to respond to the wine in a certain way.
Priming, the phenomenon whereby antecedent mental states affect perception, recall, or other cognitive functions, could indeed be responsible for this effect. Still, I think there's a deeper message here: namely, that we need to stop considering brain functions in isolation from one another and start looking at the big picture; let's get holistic!